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Once you’ve made the decision to start a website, when should you begin? The short answer to this question is: as quickly as possible. Here are several reasons why this is true. First, you can’t enjoy the benefits of owning a website until it is actually launched. The benefits may include additional revenue, and also can mean less time invested in customer service problems. One common use of a website is to provide documentation and instructions for using your products on your website.

Secondly, aged domain names have a tendency to rank higher in Google searches than younger domains. So the older your domain, the better advantage you have in web searches.

Third, you can start promoting your site once it is launched. You will want to start your promotional efforts right away because they really add up over time.

Fourth, if your competitors have a website, you will want to start “catching up”.

Fifth, the investment you put into a website today will give you a lead over those competitors who have not seen fit to get online yet.

Sixth, if you have a website, it lends a certain credibility to your business and causes people to be more likely to want to do business with you.

Seventh, because the average person requires several different interactions with you before they will buy, a website can lessen the personal interactions required to induce your prospect to spend money with you. By including articles or documentation on your website, you can help the prospect get to a buying decision with little direct effort on your part.

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